top of page
Fire TV
Industry
Services
Amazon had begun to get some traction on a relatively new product, Fire TV, that was launched in 2014. With streaming platforms becoming widely adopted into most households, they wanted to start grabbing a larger share of the market. What made Fire TV different was not only could you “cut the cord,” you could turn any TV with an HDMI port into a streaming device.
Streaming devices
Ecommerce
Branding
Email & digital marketing
Web design
Social
Social strategy
Instant Experience
Using a relatively new social marketing tool. We went out and found real people that wanted to cut the cord and then told their story through instant experiences.
Instagram Stories
Web design
All campaign assets drove you to Amazon’s Fire TV page. There you could learn more about the product, its features, its benefits, and dive deeper into why other people were cutting the cord, and if you were ready, you could cut the cord yourself.
We lit up Fire TV’s Instagram page with myths and facts about streaming, tips, and tricks, and leveraged the stories already captured as yet another digital avenue to find out why others were cutting the cord.
bottom of page