Amazon

Industry

Services

Amazon was launching a new feature on the Alexa app, called "Map View." Allowing customers to see and control all their devices from a map on their phone. We shot a video to launch the feature at Amazon’s fall keynote and created a dedicated landing page to educate customers.

Smart home tech
Ecommerce

Video / Broadcast
Digital marketing
Web design
Strategy

Map View / Launch Video

Alexa's team was moving in a new direction with their brand photography. Authentic candid moments that feel realistic and aspirational and make the device the hero. Natural lighting with pops of color to mirror the brand color palette.

New brand photography

Pushing the brand expression

Alexa's brand had a limited color palette and was looking to expand its use of color, opening the door to new ways of expressing itself. We added a secondary color palette composed of 5 new colors with various tints and shades of each, allowing for 15 new ways to express the brand through color.

Color Palette

Alexa's existing

color palette

Expanded

color palette

Animations

Icons

Landing page

iPhone users were able to take advantage of LiDAR to scan rooms, which would instantly build a map of each room that could be placed into map view.