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Dj Hero 2
Industry
Services
After the success of Guitar Hero, Activision wanted to capture a new audience segment of the music gaming world. In 2009, they launched DJ Hero, which leveraged the hip-hop and electronic music fan bases. For its second installment, DJ Hero 2, we came up with DJ Hero 2 “mixed together.” The campaign was centered around the idea of playing with friends, a theme that was carried out through the entire campaign.
Gaming
Digital marketing
OOH
Social
Game launch
FB Widget
Bus wrap
Carry the idea of playing with friends through to the social space. We created a Facebook widget that allowed you to mix your face with a friend's face. Creating fun and funny shareable social content that also tied back to the concept of DJs and mixing.
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